About me

I'm a UI/UX and product designer based in Mumbai with 3.5 years of experience. I design e-commerce products from the first wireframe to the live site, across web, app and visual design, working in Figma and the Adobe suite.

My work has mostly been on real e-commerce products. At Medi Aid Xpert I redesigned an outdated, manual-era shopping site into a modern storefront. I also designed the dashboards behind it for inventory, multi-branch stock tracking and invoicing, plus the automation features (auto-listing, auto-invoicing) that replaced manual work. At Neustryd I designed and built a new e-commerce platform from scratch, including the checkout and payment experience, which I designed to feel clear and trustworthy.

Before that I freelanced for international clients, from small fixes to full redesigns. That included a maintenance page for a London client, praised for its clarity and visual balance. I've also done contract work at KM Product Development, designing landing pages, e-commerce screens and prototypes, and at Paré Company, where I redesigned an internal employee app and reworked it over several rounds of real user feedback.

I write the front end myself, so the design that gets approved is the design that ships. For launches I also make the motion graphics, video, product shoots and 2D/3D icons, so the assets match the product.

I like exploring ideas through code too. I've built physics-based interactive web experiences with Matter.js and GSAP, a billing and inventory tool for small retailers, and a real-time chat interface.